Recording reality Essay Example | Topics and Well Written Essays - 1250 words

Recording reality - Essay Example Simon Cowel, who was one of the judges of the Pop Idol show quit and launced his own show, the X factor and owned its television rights. However, there was a perceived similarity between the two shows and this created a legal dispute. The only existing difference between the shows is that in Idol, judges only sued to criticize the performances of the contestants, unlike in the X factor where the judges mentors the participants. Participants/ contestants have continued to gain popularity and publicity out of participation in this show. In addition, the winning person gets the prize of a recording contract (Blanco, 2014). The talent show is mainly concerned with locating a potential pop star individual or a group, singing talent, personality and appearance, stage presence and routines of dance, all these are fundamental elements of the participant’s performances. In the initial shows, each contestant performs once in the first show in the presence of some studio audience as well as judges, singing over a pre-recorded form of a backing track. Dancers are also featured in the whole process. Contestants are also allowed to carry with themselves guitars, a piano, or any other singing instrument. The X factor talent show is aimed at improving the lives of participants who have singing talents. Ben Haenow won the X factor and he could not believe it, this experience changed his entire life. Other purposes of the talent show include: Whereas not everyone admits to being a fan of the talent show, its strong appeal has spanned generations from different gender and socio-economic backgrounds. In addition to the purposes of entertainment and growing talents, the show also presents a mass marketing opportunity for businesses and organizations in the UK. Brands pay money in terms of premium for them to reach large audiences on the X factor especially on ITV. Any person of any age and those who believe that they have singing talents are always

Answering Questions Essay Example | Topics and Well Written Essays - 250 words - 2

Answering Questions - Essay Example d activities are focused on is the construction of its social infrastructure, which proves their substantial degree of uncomplicatedness, and willingness to restrain from persecution; therefore, long-term survival. In most Arab countries, the brotherhood has integrated into political institutions. In the western countries, it has established itself in local Muslim communities by setting up Mosques, banks, Islam facilities, and educational and social institutions (MAITIC 6-8). Contemporary Shiites have a common form of Shi’ism that they adhere to; Twelver Shi’ism or the Imami. This belief is from the origins of Shi’ism which believed in the fundamental teaching that the Muslim Community’s rightful rulers were from a series of twelve Imams. This began with Ali ibn Abu Talib. This belief is continued to date. Shi’ism has continued to become the function of Iran’s politics based on the above ideology. Shi’ism has, however, discontinued in some of its institutions and traditions, as they are changed and determined by descendants who may not have what it takes to run the institutions, and guide the traditions properly (Fradkin). Earlier jihadist groups fought to conquer specific regions for both material and religious reaons. Jihadist groups fought to protect, to revenge, and to gain material wealth. They struggled to protect Islam, and against those who did not believe in Islamic God. Al Qaida also struggles against those who do not believe in Islamic God, but through a different way. Al Qaida are terrorists, and fight to achieve their aim through terror attacks. Earlier jihadists involved themselves in battles. The difference is in the ideology of battle and methods of struggles (Rabasa et al 9). Both the Sunni Islamist and Shia Islamists understanding of Jihad is the same. Both groups of Islamists consider Jihad as a holy war. Sunni Islamists believe that they should wage a holy war against the Shia Islamists who give honor to Mohammad’s descendants

Western Blot and its Applications Essay Example | Topics and Well Written Essays - 1000 words

Western Blot and its Applications - Essay Example Western blot analysis can detect your protein of interest from a mixture of a great number of proteins. It can give you information about the size of your protein (with comparison to a size marker or ladder in kDa), and also give you information on protein expression (with comparison to a control such as untreated sample or another cell type or tissue). It can analyze any protein sample whether from cells or tissues, but also can analyze recombinant proteins synthesized in vitro.Western blot is dependent on the quality of antibody you use to probe for your protein of interest, and how specific it is for this protein. In western blotting, proteins are electrophoresed in polyacrylamide gel, transferred onto a nitrocellulose or nylon membrane, and the protein bands are detected by their specific interaction with antibodies, lectins or some other compounds. First step involves the separation of tissue. Then proteins are separated by gel electrophoresis from sample. If you are going to western blot for protein mass you can lyse in larger volumes If you are going to western blot a phospho-protein use phosphatase inhibitors. It will remove the phosphates from your proteins. If you are looking at protein-protein interactions use a less-stringent detergent such RIPA. By far the most common type of gel electrophoresis employs polyacrylamide gels and buffers loaded with Sodium Dodecyl Sulphate (SDS). SDS PAGE allows separation of proteins by their molecular weight. Steps involved in obtaining protein for western blot. The protein bands are transferred onto a nitrocellulose or nylon membrane; initially this was achieved by a capillary movement of buffer but now a days it is usually done by electrophoresis (electrophoretic blotting). The electrophoretic blotting, both of proteins and nucleic acids are much faster and more efficient than capillary blotting. One thing to be aware of is that proteins bind better to nitrocellulose at a low pH. You may need to go through some trial-and-error to find the optimal pH. You also need to be sure there are no air bubbles between the nitrocellulose and the gel or your proteins will not transfer. The specific protein bands are identified in a variety of ways. 1. Antibodies are the most commonly used probes for detecting specific antigens. 2. Lectins are used as probes for the identification of glycoproteins. These probes may themselves be radioactive or a radioactive molecule may be tagged to them. Often the identification process is based on a 'Sandwich' reaction. In such an approach, a species specific second antibody or protein A of Staphylococcus aureus or streptavidin is used to bind to the antibodies bound to the protein bands. These second molecules may be labelled with radioactive, enzyme or fluorescent tags, Steps in conducting a western blot. a single preparation of these labelled molecules can be employed as a general detector for various probes. Applications in different fields The conformity HIV test uses a HIV western blot to detect anti- HIV. The HIV Western blot consists of a thin nitrocellulose strip in which are embedded proteins claimed to be unique to HIV. Each protein is labelled with a 'p' followed by its molecular weight in thousands. Serum is added to the strip and if there are antibodies to a particular protein this band will 'light up'. The HIV Western blot is not standardised. Lyme disease testing also uses Western blotting. The IgG Western Blot is a sandwich-type immunoassay performed in a manner that allows visualization of the patient's antibodies. It is a qualitative test and is generally more sensitive and specific than the ELISA. A positive IgG result with clinical history may be indicative of

The SWOT analysis

The SWOT analysis PG is a global manufacturer and marketer of consumer products. It operates in five distinct business segments: fabric and home care, beauty care, baby and family care, health care and snacks and beverages. It has some of the most well-known and established brands in its portfolio but faces intense competition from other global consumer giants as well as local companies. Strengths Large scale of operations PG has significant scale advantages. It is the global leader in all its four core categories fabric and home care, beauty care, baby and family care, health care. Its products are sold in over 160 countries worldwide with manufacturing capabilities in over 42 countries. The company manufactures and markets close to 300 products. It derives substantial economies from its scale of operations in finance, logistics, marketing, research, new product development, innovation, technology and other functions. The companys huge buying power (from commodities to media) is being progressively leveraged through global procurement and services. A large scale gives PG significant competitive advantage against the smaller, unorganized players in local markets. Strong branding PG is one of the worlds most successful brand creation and brand building companies. The company participates in more than 40 product categories with 300 brands in roughly 60 markets. Some of its very well-known brands include Tide, Pampers, Bounty, Charmin, Cover Girl, Pantene, and Clairol. Moreover, as of 2004, the company had 13 brands with sales exceeding one billion dollars. Together, these brands have sales of over $24 billion. PG continuous involvement in consumer research helps it understand, anticipate and respond to consumer needs and wants and hence create marketing and advertising innovations more effectively and efficiently than many other companies. PG brand leadership helps it implement brand building innovations with retail and media partners in ways that few companies can match. It has one of the largest and strongest portfolios of trusted, quality brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Bounty, Pringles, Folgers, Charmin, Downy, Lenor, Iams , Crest, Clairol Nice n Easy, Actonel, Dawn and Olay. These brands have leading market share in their respective categories, an offer the company a significant edge over its competitors. Product innovation PG creates more new brands and categories than any other consumer goods company. In 2003, three of the top 10 new non-food products introduced in the US were PG products. Over the past eight years, PG has introduced the number one or number two new non-food products in the US every year. PGs brand-creation and product development leadership is driven by the companys enormous research and development capacity. The company has nearly 7500 researchers working in 20 technical centres on four continents. It has more than 29,000 patented technologies for its products. Strong performance in core categories On a worldwide basis, fabric home care, beauty care, and baby family care products are Procter Gambles largest businesses, contributing a total of roughly 80% of sales. PGs fabric and home care is also its largest and oldest business and it continues to grow to record levels. The segments net sales grew 10% to $15.26 billion in 2005. The baby and family care and heath care divisions recorded an even higher growth in net sales. The net sales from the baby and family care division grew 11% to $11.9 billion while health care business recorded net sales growth of 11% to $7.8 billion in 2005. Strong performance by its core business groups is one of the prime reasons contributing to the companys above industry average revenue growth rates, and has significantly helped the company to grow to a stage where it is virtually hedged against threat from smaller new entrants. Developing markets infrastructure PGs developing markets infrastructure is a huge strategic advantage. The company has developed a best in class distribution infrastructure consisting of exclusive distributors in fast growing markets like China, Russia, Poland, the Philippines and India. Unlike most of its competitors, who use agnostic wholesalers that sell a variety of competing products, PGs network, while independently owned and operated, sell only PG HPC products (although often they carry various no competing food products). PGs scale allows these distributors to achieve higher dollar profit (not profit margin) while insuring that PGs products get all the distributors attention. Moreover, because of the large distribution pipe (unlike the multi-tributary wholesaler system), PG is able get the breadth of its products to market faster and more efficiently, even in the outer reaches of some of these developing markets, without multiple wholesaler markups that typically occur under the wholesaler system. The company s highly efficient markets infrastructure has helped the company in considerably increasing the speed at which its products reach the market and the companys overall market scalability vis-ÃÆ'Â  -vis its peers. Weaknesses Customer concentration The companys operations are heavily concentrated among its top customers. PGs largest customer, Wal-Mart, accounted for 18% (2003), 17% (2002) and 15% (2001) of sales. PGs top 10 customers account for 35% of its sales. A financial hardship experienced any of these customers; or a substantial decrease in sales to any one of the top customers could materially affect revenues and profitability of the company. Performance of the Clairol business Since the acquisition of Clairol in 2001, PG has been aggressive in using its distribution channels overseas to expand Clairol Herbal Essences shampoos and conditioners into new markets. In the US, however, the brands rapid growth before PG acquired Clairol has proven difficult to maintain and Herbal Essences has lost share in an environment of aggressive competitive promotional spending. With regard to the hair colorants side of Clairol, its 35% market share (approximately) in the US (number two position) has slipped further to market share leader LOreal. This in a scenario where global hair color is expected to grow at mid-to-high single digit rates in the next few years. The companys inability to grow its Clairol business could have a negative effect on the PG Beauty division. Overexposure to mature markets PG remains largely a mature-market company, with only 26% of sales and 22% of profits generated outside the US and Western Europe. Moreover the company is primarily exposed to mature categories in these markets, such as laundry detergents and paper. This indicates that the company focuses on leveraging its scale which often means growing where it already has a sizeable detergent and/or consumer paper business. The downside is that this strategy does not necessarily align its portfolio to tap growth, mainly in developing and emerging markets. As a result only 35% of PGs sales are in developing and emerging countries and its total market share in the FMCG segment is estimated to be below 20% as compared with 27% for Unilever. In contrast, its share in developed markets is estimated at 37% or twice Unilevers 18%. The companys overexposure to mature markets could act as a setback to future growth prospects. Opportunities Developing markets The consumer products business in developing markets is expected to be a significant opportunity for FMCG majors globally. This is primarily due to the fact that these markets are witnessing growth across three basic demographic factors: population growth, household formation and household income growth. These factors have driven developed market growth for decades and are now driving strong growth in many developing markets. China, for example, is now considered one of the most lucrative markets by FMCG companies, which could be further explored by the company. Due to growth across developing markets, PG can look towards achieving substantial growth by focusing on these higher-growth, structurally attractive markets. Gillette acquisition PG and Gillette are currently category captains at retailers in many of their respective product categories (given their leadership market share positions in their categories). Therefore the combination of these two dominant players will imply that they would to able to summon their competitive advantages across a wider variety of key categories, thereby increasing their competitive onslaught on smaller home and personal care (HPC competitors and private labels. Furthermore, the two companies also benefit from synergies in oral care, which could be a significant positive for PG. Other revenue upsides expected from the merger include Gillettes growth potential in emerging markets; cross-leveraging shaving and skin care brands and technologies; and, go-to-market efficiencies. The Gillette merger is expected to significantly add value to the company and help it further strengthen its already leading market position. New product pipeline PG has announced a full pipeline of new products to come in 2005. This is a clear evidence of PGs intense commitment and focus on its core business. Some of the most noted announcements include the launches of Hugo Boss Skin Care for men; Tamp ax Fresh tampons (the companys first scented flushable tampon, priced at a 10-15% premium to base Tampax); Iams Savory Sauces for dog and Iams MultiCat pet food; Charmin Basic toilet tissue (launched in February 2005 and Bounty Basic paper towels (launched in April 2005), both selling at a 15% discount to the brands base products; Bounty Glass and Surface Care towels; Charmin Mega Roll toilet tissue; and Tide Simple Pleasures. The launch of new products would significantly help the company in pushing forward its revenue generation across some of the otherwise matured product categories in the FMCG market. Threats Intense competition PG operates in a very competitive market, with rivals including consumer giants such as Johnson Johnson, Unilever and Kimberly-Clark. Each of these has revenues in excess of $10 billion. Private labels or store brands strive to match innovation quickly and try to present a compelling value alternative in many categories. This requires the company to continually strive to develop innovative products and price its goods competitively. For instance, sales in PGs beauty division could weaken sequentially as a result of an aggressive innovation drive from LOreal. Throughout 2005, LOreal is expected to launch a large number of new products globally. An increase in competitive onslaught by a majority of the companys competitors is expected to further challenge the companys growth. Increase in prices of raw materials The company is witnessing a significant increase in its raw material prices. Oil prices are up an average of nearly 40% year-to-date in calendar 2005 (after increasing 34% in 2004 and 19% in 2003), while resin prices are up an average of 14% (versus a 13% increase in 2004 and 21% increase in 2003) and pulp prices are up 8% (after rising 18% in 2004 and 14% in 2003). As a result of PG is facing higher commodities costs, which is expected to have a negative bearing over the companys earnings. ECs Gillette deal stipulations In 2005 EC announced that its only stipulation to the closing of the Gillette deal is PGs sale of its Crest Spinbrush business (brand which holds only a roughly 5% share of the power toothbrush market in Europe, representing nearly $200 million in sales to PG globally) as well as the licensing out of its oral care brand names associated with the Spinbrush, including Crest, Blend-a-Dent and Blend-a-Med. The licensing out of some of PGs oral care brand names has raised a concern over the companys ability to preserve the integrity of those brands given that those brands represent important future growth drivers for PGs toothpaste business. Furthermore this also raises a risk of the US Federal Trade Commission asking the company to further divest some of its other businesses. Uncertainty in pharmaceuticals business PGs Intrinsa, a prescription drug designed to counteract the loss of sexual desire in post-menopausal women, was rejected by the FDA in December 2004. The company is still waiting to hear from the FDA as to the extent of the required further testing of the product, to the extent its economical (the sample size is not too broad and the time frame of the test is not too long) span.. Concerns are also being raised over the FDA status of another drug soon to be launched by PG, Pexelizumab (a drug designed to reduce infarction and mortality post cardiac bypass surgery). This is primarily because the companys pharmaceuticals track record is marred by the withdrawal of both Vioxx and Celebrex from the market, in highly-publicized cases. The companys poor pharmaceuticals track record combined with an uncertain outlook for two of its major drug releases is expected to negatively impact the companys ability to grow in the highly lucrative over-the-counter pharmaceuticals market.

the bomb :: essays research papers

I read the book After the Bomb. I though this was a great book. The beginning of the book went slow. It was not very interesting. Philip is the main character. He likes to play the guitar and he likes girls. Matt, Philips, older brother is dating the girl he likes Cara. Cara is a popular girl at school. The book takes place in a town in the outskirts of Los Angeles, California.   Ã‚  Ã‚  Ã‚  Ã‚  Throughout the book Philip is trying to keep his family alive. The book starts in Philips room when he is playing his guitar. Then he goes down to dinner. The next night him and Matt go to the dance at their school. Matt is talking to a lot of girls so Cara takes Philip to dance on the dance floor. Then after the dance Philip goes home to practice his guitar and then he went to bed. The next day Matt barrows some money from Philip. That night at dinner Philip and his mother get into a very big fight.   Ã‚  Ã‚  Ã‚  Ã‚  Philip gets his guitar and goes in to the bomb shelter. Then Matt and Cara go down into the shelter to try to cheer him up. After a little while of talking they hear a very loud sudden sound. Matt opens the top of the shelters door and see’s a very bright dome shaped light. He jumps back into the shelter as fast as he could. Cara started freaking out and crying. A few minutes after the bomb stuck the earth Matt went out looking for his mother. After a while Philip starts to get very worried and goes out to check if Matt is all right. He see’s Matt trying to pick up his mother up so Philip goes and helps his brother pick up his mother and take her to the shelter.   Ã‚  Ã‚  Ã‚  Ã‚  Philips mother is very severely burnt. She has burns all over her body from head to toe. Matt starts getting radiation sickness and throughs up. Philip goes to see if he could get help. Mean while the shelter starts to get real hot inside. Then Philip returns and gets his family to go next door to take shelter in the next door neighbors house’s basement. They stay cool there until all of the fires the bomb started go out and until the air gets better. After the fire goes out Philip and Cara go to explore.

American Wedding Essay

In the United States, the traditional western wedding custom is the bride usually wears a white dress and a veil to cover her face. She carries a bouquet of flowers and usually has something old (like a grandmothers necklace) something new (her dress) something borrowed (jewlery or a handkerchief) and something blue (a garter or underwear item).It is a long standing custom and it considered good luck for the bride. The bride and groom do not see each other the night before and up to the wedding ceremony. The bride usually has bridesmaids and the groom has groomsmen – the number of bridesmaids/groomsmen is up to the couple. I would say most wedding have around 4-5 bridesmaid . The ceremony usually takes place in church or in a chapel. It begins with the bridesmaids and groomsmen march down the aisle,and then followed by the ringbearer and flowergirl, then the bride is escorted down the aisle by her father. After the minister/priest gives a brief speech about the importance of marriage, the couple then says vows to one another (may be traditional or written on their own) and exchange rings. The couple is pronounced man and wife, have their first â€Å"married kiss† and then proceed down the aisle. (The traditional ceremony itself is often conducted by a religious leader known to the bride and/or the groom. The ceremony may include wedding vows written by the bride and the groom, in which they speak of their love and their desire to make their partner safe, happy and secure, and to be faithful to their partner and their partner alone for the rest of their lives. ) A reception is usually held after the ceremony. After dinner, the couple cuts the cake so that it may be served to guests during the special dances, has their first dance and then other special dances (father-of-the-bride/bride, mother-of-the-groom/groom, bridal party) occur. Then the dance floor is open for all guests to enjoy. A few hours later the groom removes the bride’s garter and performs the garter toss to all the single men. Then the bride throws her bouquet to the single ladies.

Europe’s Regions Demand `Power-Sharing` over GMO Crop Decision Essay

One of the issues being faced by the food and health authorities not only in Europe but worldwide is related to Genetically Modified Organisms or GMOs.   The discovery of Genetically Modified Organisms has created enough waves not only in the scientific but also in the trade and social dynamics in the present era.   It had been the subject of social and scientific studies to determine both the benefits and the possible harm that it can brought about to the consumers. Primarily, the benefits that GMOs offer has enlighten the scientific world due to the fact that it involves the utilization of the genetic processes that were scientifically established.   It involves manipulative changes in the genetic make-up of an organism. These modifications or alterations in the systems of most crops and also animals enhance their ability to better survive in most environments.   Some of the genetically modified products are medicines, vaccines, foods and crops.   The main focus of the study is in relation to the GMOs in crop production and the benefits and disadvantages that it can brought about to the society and the surroundings as a whole (US Department of Energy Office of Science, 2004). In terms of the crops and crop production, GMOs have proposed benefits such as in relation to the palatability of the product.   Based on the study it improves the flavour of the food when eaten.   Another is in terms of the time of harvest GMOs can shorten the turn about time of the cycle of growth.     Thus, the profit generated from the production can be achieved at a shorter period of time which is beneficial to the farmers and the agricultural sector.   The GMOs are also can withstand ailments through their development. This can be equated to higher yield in farming which is also a positive effect to agriculture.   Aside from the abilities of the crops to grow in hard conditions it also lead to the development of new farming practices and methods (US Department of Energy Office of Science, 2004).   With regards to the social attributes the production of GMOs aims to alleviate the shortage in the food supplies and to fill in the market for the sources of products in the trade industries.   This can also mean that the scarcity in terms of the sources of nourishment can be eliminated.   Solutions to this problem can help a larger part of the society. In as much as it can offer these benefits, issues on GMOs arise.   This includes issues regarding different facets of the society, in relation to safety and health of the people, the basis of eligibility of use, the moral and the social aspects.   With regards to any technology introduced in the market, the primary issue reiterated is the security of the consumer in using such product.   Doubts regarding the possible effects of these products when taken in by the population were the major concern. Health hazards are being considered, thus, studies regarding this field are being conducted to established knowledge that can protect the public.   The possible effects in the environment are one of the concerns with regards to the production of these GM crops.   When these crops are grown and reproduced, the succeeding generations of these crops will then have the same altered genetic makeup.   In this case the ecological dynamics of the environmental system will be altered and the possible effects to other organisms will still have to be studied (US Department of Energy Office of Science, 2004; Atherton, 2002).   Having dim and unknown areas in the feasibility of use gives doubt to groups in the society. Due to the fact that the advent of the GMO crops is one of the scientific technologies of our time, questions in the production and use of these products are included in the major concerns of the population.   Like any other technology that is present in the society, it is mainly the industrialised and developed nations with the capability to for the purchase and even production of these GMO crops can use the technology, thus, leaving the developing countries lagging behind in the production of such products with high potential of manipulating the market and trade in particular. The possible effects again include the increased need for these countries for support from the established nation.   One of the supports that can be given by these developed nations is providing the most needed jobs which can be production.   This happens in most cases that the developing countries are the main site of production of large companies in the developed countries.   This causes harm to the resources of the developing nation due to the fact that they serve as the location of manufacture, thus, also wastes (US Department of Energy Office of Science, 2004). The issues related to ethics are another important aspect that is being affected by the production of GMO crops.   This is mainly involved in the interference in the natural conditions of the organism, specifically the crops.   In this case, the natural potential of the crops are not preserved.   This process of altering the genetic makeup of the organisms is beneficial in some aspects, but it is important to consider that the organisms are made with the balance of the positive and the negative traits. In this view, without the balance there would also be changes in the environment.   One issue which is related also caused these changes in the ecosystems is the fact that in most countries that propagate these GMO crops does not promulgate rules with regards to separating the GMO crops with the normal crops.   In this case the transfer of genes by reproduction is not regulated creating a different breed with unknown effects and that can out grow the ordinary crops (US Department of Energy Office of Science, 2004). Due to the fact that the production of GMO crops can propagate profits because of higher yield, the developed nations have increased interest in this technology.   In relation to the increasing effect of GMOs in the society, different advocacies arise with regards to the position that this technology and its potentials.   Most of the organisations move for the equal chances of the GMOs and quality agricultural products in the market.   This most specifically occurs in the European region. They demanded for the right to take part in the resolution of problems and issues in relation to the production and distribution of the GMO product specifically crops.   Due to the fact that GMOs are capable of mass production because of the benefits that was discussed earlier, they have more power in the market as compared to the traditional and natural crops that are produced.   There had been an increasing distribution of GMOs due to the promotion conducted by developed countries but most European countries on the other hand are promoting GMO-free regions. The organisations that are actively moving for the solutions of issues regarding GMOs are the Assembly of European Regions and Friends of the Earth Europe.   Their movement is on the basis of the realized need of the European nation to have equal chances and competition with the GMOs.   This is in relation to the fair competition between genetically modified crops, conventional crops and products of organic farming.   Even other countries are posing for the termination of distribution of GMOs in their respective nations. The main objective of these organizations includes the protection of the environments and every components of the ecosystem.   The in-depth study of the possible effects of the technologies introduced in the public is another concern of these groups.   Upon the study of these effects, the safety of the population and the ways of maintaining security is another.   Objectives of these groups also include the continuous promotion and propagation of the traditional non-GMO crops.   This ensures that the trade of the European products with less competition from the GMOs will propagate.   The production of the genetically modified crops also affected the economy and the market dynamics in Europe, thus, one aim of these advocacies is to prevent any detrimental effect of these products to the progress on the country’s farming industries that receive the hardest blow.    Also, through the participation of the countries in the European region, the organization aim for counteracting the effects of pollution such as pesticides by having the responsible groups to pay for the damage incurred and even the possible profits for the harvest of the crops grown in the conventional way.   The freedom to decide the target market of the crops produced is another aim of the advocacy of these groups.   With this includes the decision making process in the methods to be applied in the propagation of the traditional crops.   This process includes the freedom to deter the growing and farming of GMO crops. And lastly is the determination and safeguarding of sources of crops that are grown.   The seeds that are distributed be identified to be able to separate the GMO and the non-GMO crops.   These objectives deem to lessen if not fully eliminate the propagation of the GMO crops in the market (Friends of the Earth Europe, 2005).   Also, the creation of a unified system is to be able to give reactions to the issues being faced by the European nations.   Having representation for every nation and country in the European nation will enable a faster communication and consensus regarding matters related to the safety, quality of products distributed to the population and the effects in the national economy and that for the whole region. Based on the objectives of the movement the movements that advocate the termination of GMO crop production, there has been a case filed in the WTO regarding issues on GMO.   This is on the bases of the following notions.   First is the request for the increase in the capacity of the consumers to decide on the products that would be purchased.   In relation to this, it is important that the variety of products is available in the market.   In cases wherein the GMO crops have higher yield, it can be related to a higher availability in the market.   This shows an increase responsibility that is given to the consumers to decide on their own. Another notion is the establishment of a main body and authority that can regulate the dynamics that is related to the production and propagation of GMO crops in the market.   In this case, the aside from the responsibility given to the population to decide on their own, there is a standard organization that can show the way to the public and help them in the establishment of the choices that they are making regarding the products, specifically the food supply (Sem, & Andersen, 2003).   It has been viewed that the assault that the US addressed to the EU is on the basis of taking the side of science or the technological view with regards to control in the decision making process on issues relating to GMO crops (Toke, 2004). The trend in the society with regards to the introduction of technologies is based mainly in the scientific field.   In this matter, it can be supposed that scientific decision making process has a great influence in the dynamics of the market processes.   In this matter, a great control of the factors that affect the society can be attributed to science.   This has certain disadvantages because the process in science is mainly based on knowledge that is continuously developing, thus, greater and comprehensive study must be conducted in the introduction of new discoveries in the population, such as GMO crops.   This on the basis, that these products affect every aspect of the society and human being (Lafond, 2001). The decision making process in relation to the scientific technologies such as the production of GMOs can be included in the trend that is occurring in the society with regards to the shifting of the problems in the science being related to politics.   This is exhibited by the need for in organization of the sectors involved in the issues on GMOs.   The position being played by science in the issues of GM crops is in relation to the shifting of the importance of science to the influence in political issues in the society.   The nations in the European nations are seeking to be included in the decision making process regarding GMOs. This can be related to the notion that the dispersion of these products is being conducted by powerful factions and organizations in the society, thus, they seek to have a more democratic decision making process wherein they can participate.   They view on the need for the deregulation of the power of science to introduce technologies on the basis of the possible danger that it can brought about to the population. On the other hand, an opposing notion fights for the position of science as an authority in projects that can benefit the people.   Some on the other hand view, that there cannot be a demarcation that can set the issues straight on the basis of just pro and against the GMO technology.   As any other technology applied and being used by the population, it involves a complex interplay of the different factors such as the effects in the society, in governance, in the trade and commercial aspects and most importantly in the cultural aspects that defined the norm of the people (Toke, 2004). In issues such as this which involves the feasibility of a technological discovery for use by the general population, it is important to consider every possible effect on all aspects of the society.   This is due to the fact that once the knowledge such as the cultivation and proliferation of GMO crops in the society.   There is no turning back.   It can alter every aspect that includes every the genetic composition of the every organism and even human. Based on comparative study on the propagation of the GMO technology in the US and EU it was determined that there are certain factors that affect the differences in the decisions regarding the issue.   One reason is the differences in the view of the two regions regarding the issue.   The US policies are basically more on the promotion of the technological advances in their region while on the other hand the EU deemed that the outlook of the cooperating nations, sectors and population is important with regards to the standardization and use of such technologies.   Another factor is the differences in the impact of the environmental effects to these two regions. The environmental issues of any introduced technology have greater effects to the leaders of the EU as compared to US.   Another important factor is the occurrence of the crisis of BSE that lead to the establishment of the European Food Authority.   With this occurrence, the European region had been determined to prevent another occurrence of a major crisis that will affect the health of the population (Lafond 2001).   Another factor that can be attributed to the non-GMO propagation in the European region is the importance that is being given to the quality of the crops that are being produced in the market.   This is based on cultural aspects of the people and the norms that are set in the region (Toke, 2004). In the move to have a fair consideration with regards to the matters concerning the GMO crops, the Council of the European Communities advices two scenarios.   It is either the termination of the propagation of the GMO crops or their purposeful distribution in the surroundings.   The dispersal of the GMO crops is conducted to be the basis of the research process that will follow. The results of the study will serve as the basis for the decisions regarding GMOs.   This is the case although is divergence in the objectives of the different sectors of the society (Szczepanik, 1993).   This is only one of the possible ways of participating in the decision process regarding the issues in the society specifically that related to the food industry which can greatly affect the health of the population. With regards to any issues in the society, it is an important consideration that there exists an organization that will serve as an authority in the decision making process related to the application of any technology in the society.   Although this is the case, the representation of the different sectors of the society is essential to be able to give the possible effects in relation to their respective regions. The consensus of the member nations is important in such an organization.   The establishment of this organization needs the cooperation of the nations in the European region.   Based on the cases studied though, these region works for a GMO-free nation, thus, the movement that is needed to be made is regarding data gathering that can support the notion that was chosen. The consciousness of the society and the leaders of every nation that belongs in the European Union is important in the establishment and decision making not only in issues regarding the genetically modified organisms but also in other issues that can arise that may endanger the safety of the public and the nature as well.   Thus, cooperation is detrimental in the process. References Atherton, K. (2002) Genetically modified crops  : Assessing safety.   London  : Taylor & Francis. Friends of the Earth Europe (2006) The genetic contamination organic agriculture in Europe.   Biotech Mailout. Friends of the Earth Europe (2005) Safeguarding sustainable European agriculture. Assembly of European Regions.   Available from  : [Accessed 15 June 2006] Lafond, F.   (2001) The creation of European Food Authority  : Institutional implications of risk regulation.   European Issues, 10. Lafond, F.   (2005) Towards a European bioethics policy? Institutional structuring and political responses.   Health governance in Europe: Issues, challenges and theories.   London, Routledge, 2005 Sem, SW & Andersen, L. (2003) Concerting US’ WTO case against the EU moratorium on GMO.   The US Embassy in Norway  : Norwegian Foreign Affairs.   Available online from  : [Accessed 15 June 2006] Stenzel, P. (2002) Why and how the World Trade Organization must promote environmental protection.   Duke University, School of Law  : Gale Group. Szczepanik, V. (1993) Regulation of biotechnology in the European community.   Law and Policy in International Business, 24 (2), p. 617-646. Toke, D.   (2004) The Politics of GM food  : A comparative study of the UK, USA and EU.   New York  : Routledge. US Department of Energy Office of Science (2004) Genetically modified foods and organisms [online].   USA  : US Department of Energy.   Available from  : [Accessed 15 June 2006]